Even before the start of the COVID-19 pandemic, enterprises of all sizes have been steadily moving towards incorporating technology into their infrastructures. Many brands have already been using various technologies to enhance their engagement with customers, publish marketing materials, and operate their businesses. However, the pandemic was instrumental in fast-tracking change.
With the pandemic disrupting the way everyone works, businesses have been forced to adapt. Brands have had to overhaul their frameworks and invest more into digital transformation. The sudden shift impacted everyone, and only those who embraced change now survive the highly competitive “new normal” that COVID-19 brought upon almost every industry.
Digital transformation is now necessary for a business to survive and succeed in today’s economic environment. Doing it successfully can make or break a company, so it’s of utmost importance to understand the pillars that carry the process.
Here are some of the aspects that companies need to consider as they transform their business:
1 - Establishing a Vision
Having a vision is one of the most fundamental aspects of digital transformation, as it leads businesses towards a clear common objective. It serves as the foundation upon which everyone agrees to act, and it impacts every aspect of the business. Each transformation in the company’s framework will reflect this vision, so it’s integral to establish one that can drive, motivate, and commit to change.
2 - Understanding Customers
Prioritising customer experience is a significant driver of digital transformation, especially because no business can function without its patrons. Planning a strategy for change warrants keeping the customers’ interests in mind.
Working on a new business model requires addressing customer needs and pain points, so it’s best to conduct a thorough analysis of the customer base. Understanding them through data can help your organisation figure out which aspects to prioritise.
3 - Measuring Outcomes
Business transformation projects and strategies need to be data-driven and outcome-based. Because of this, it’s necessary to determine how to measure the outcomes of your digital transformation efforts. A digital transformation consulting company may provide your company with metrics with which to assess the project’s success.
4 - Accepting Change
As its name implies, digital transformation requires change, whether big or small. Like all the other pillars in this list, accepting change is non-negotiable. Everyone in the company, from the CEO to the rank-and-file workers, must readily embrace a shift in the business environment.
Accepting change cannot be forced, and it will not be an easy process for everyone. It’s best to communicate expectations and plans to employees and provide them with the tools and training they need to adapt better.
Contact a Digital Transformation Consulting Agency Today
The COVID-19 pandemic has fast-tracked the need for adopting technology across all industries. It’s imperative to embrace it to survive and thrive in today’s highly competitive landscape. By strengthening the pillars of a digital transformation strategy, you can propel your business towards new heights.
If you’re in need of a digital transformation consulting agency in Switzerland and Germany, Scaramanga has you covered. Our experts will provide you with the solutions you need for data protection, compliance, and business transformation. Reach out to us—book a consultation today!